1. Market fundamentals: The children's wear market is regarded by the industry as a new space for growth and fertile ground for category innovation. Even amidst changes in birth rates, the "refined parenting" model provides dividends for high-quality products.
2. Core consumer demand: Safety and quality are absolute bottom lines: The quality of infant and toddler textiles is directly related to health, and supply chain quality control must start from the source.
●Scenario-based and functional: The dressing needs for specific scenarios such as school commuting, outdoor activities, festivals, and home life are increasingly prominent. In addition to basic clothing, parents also pursue the emotional value that clothing brings.
●Design concept upgrade: Natural and eco-friendly materials are the key to achieving differentiation.
